ABOUT US
OUR STORY
In Caribbean culture, there is a strong emphasis on harnessing the power of natural ingredients to enhance health and well-being. This tradition stems from the understanding that nature provides an abundance of resources that can be used to nourish and care for the body. From tropical fruits and herbs to botanical extracts and oils, her people have long relied on these natural treasures to create remedies and rituals.
The wisdom passed down through generations, with knowledge of plant- based remedies and holistic approaches to underarm health, hygiene and skincare that was given to her by her late grandmother, Ena. This communal knowledge fosters a strong connection to nature and encourages a holistic understanding of beauty and well-being.
By embracing her traditional culture’s natural way of living and incorporating its hygiene and skincare traditions, Terri was able tap into the power of nature to nurture and enhance underarm health and radiance.
OUR STORY
In Caribbean culture, there is a strong emphasis on harnessing the power of natural ingredients to enhance health and well-being. This tradition stems from the understanding that nature provides an abundance of resources that can be used to nourish and care for the body. From tropical fruits and herbs to botanical extracts and oils, her people have long relied on these natural treasures to create remedies and rituals.
The wisdom passed down through generations, with knowledge of plant- based remedies and holistic approaches to underarm health, hygiene and skincare that was given to her by her late grandmother, Ena. This communal knowledge fosters a strong connection to nature and encourages a holistic understanding of beauty and well-being.
By embracing her traditional culture’s natural way of living and incorporating its hygiene and skincare traditions, Terri was able tap into the power of nature to nurture and enhance underarm health and radiance.
OUR MISSION
We are a company intent on reducing the toxic load on our customers and the planet, by delivering a 100% natural alternative to the conventional deodorant and antiperspirant. Our brand’s mission is to empower women to lead an active lifestyle while providing them with the best possible care for their underarm skin. We believe that women deserve deodorizing products that not only keeps them fresh and smelling great, but also nourishes and protects their underarm skin.
OUR REASON
Much has evolved, since then. Some good (having the rights to vote), some bad (like criminalizing the right to control their own reproductive health). Including the gender norms and societal expectations that have been placed on women to fulfill certain roles and responsibilities.
Our deodorants is one of those things that have failed to evolve. It has been stuck in the 18th century, when it was first created.
Today, women lead active lifestyles, often with busy schedules and are constantly on-the-go. The need for deodorizing products that are safe, quick to apply, easy to use, and adaptable, so that they can stay fresh and confident throughout the day without interrupting their routines have been largely ignored- until Freshen Up.
Apart from delivering non-toxic alternatives to the traditional deodorant/ antiperspirant, we deliver convenience. Convenience is key for women who are constantly on-the-go. Having versatile products that can be easily carried in their gym bags, purses, or backpacks, and that can be applied quickly and discreetly wherever they are.
OUR REASON
Much has evolved, since then. Some good (having the rights to vote), some bad (like criminalizing the right to control their own reproductive health). Including the gender norms and societal expectations that have been placed on women to fulfill certain roles and responsibilities.
Our deodorants is one of those things that have failed to evolve. It has been stuck in the 18th century, when it was first created.
Today, women lead active lifestyles, often with busy schedules and are constantly on-the-go. The need for deodorizing products that are safe, quick to apply, easy to use, and adaptable, so that they can stay fresh and confident throughout the day without interrupting their routines have been largely ignored- until Freshen Up.
Apart from delivering non-toxic alternatives to the traditional deodorant/ antiperspirant, we deliver convenience. Convenience is key for women who are constantly on-the-go. Having versatile products that can be easily carried in their gym bags, purses, or backpacks, and that can be applied quickly and discreetly wherever they are.
OUR SKINCARE
Our deodorizing products are designed specifically for active women who need a product that can keep up with their busy lifestyles. Our formula is effective, and long-lasting with supporting products, providing all-day protection against sweat and odor. In addition, our formula is free from harmful chemicals and irritants, making it safe and gentle for all skin types. We use only the highest quality ingredients in our skincare, from tropical fruits and herbs to botanical extracts and oils. They were carefully chosen to provide the best possible care for underarm skin. Our formula is free from harmful chemicals and irritants, making it safe and gentle for all skin types.
OUR COMMITMENT
We’re committed to underarm health and believe that women deserve a deodorant that cares for their skin as much as it neutralizes odor, and manages sweat. Our formula contains nourishing ingredients that help soothe and protect the delicate skin in the underarm area. As well as, support the natural function of the lymphatic system.
OUR COMMITMENT
We’re committed to underarm health and believe that women deserve a deodorant that cares for their skin as much as it neutralizes odor, and manages sweat. Our formula contains nourishing ingredients that help soothe and protect the delicate skin in the underarm area. As well as, support the natural function of the lymphatic system.
OUR VISION
We’re more than just a deodorant company; we’re a brand that celebrates and supports active women. We believe that every woman has the power to achieve her goals and live her best life, and we’re here to help her do just that. We believe that beauty comes in all shapes, sizes, and colors, and we’re proud to offer a product that helps women feel confident and comfortable in their own skin, no matter who they are or what they do.
OUR PROMISE
We’re committed to sustainability and reducing our impact on the environment. Our packaging is recyclable, and we’re constantly looking for ways to improve our sustainability practices. Our products have been carefully crafted so that customers receive a truly natural, clean experience via socially responsible and sustainable practices.
OUR PROMISE
We’re committed to sustainability and reducing our impact on the environment. Our packaging is recyclable, and we’re constantly looking for ways to improve our sustainability practices. Our products have been carefully crafted so that customers receive a truly natural, clean experience via socially responsible and sustainable practices.